A prompt at the end of the menu — or on a receipt QR code — that links directly to the restaurant’s Google review page reduces the friction of leaving a review from multiple steps to one tap. A prompt linking to the restaurant’s Instagram at the end of the menu costs nothing and builds an audience that the restaurant can reach with future specials, new menu items, and events. Restaurants pairing a QR menu with an active loyalty program see an 18 percent increase in average ticket within the first 90 days.