ATIRE, which is known for its solid industrial tyres, has announced a strategic partnership with Bohnenkamp Eastern Group, one of Europe’s leading tyre wholesalers. The broad range of high-quality ATIRE tyres, complementing the portfolio of brands we have been working with for more than 20 years, will enable us to offer the market the most comprehensive tyre range for all types of equipment and every operating condition. The ATIRE brand is built on the manufacturing heritage of its founder, Mr Anurath Abeyratne, who previously owned Eu-Retec (Pvt) Ltd, a Sri Lankan producer of premium solid tyres for global brands including Watts and Continental, later acquired by Continental AG in 2018.