Some of China’s largest tech giants are establishing roots in Africa’s still immature e-commerce market, where a mixture of structural limitations and more exciting markets elsewhere have deterred global players. Compared with what the likes of Alibaba are achieving back home in the domestic market, Chinese companies are still dipping their toes into Africa. Africa already has familiarity with ideas like mobile payments, which helped fuel the explosion of Chinese ecommerce. The key step now, experts say, is for Chinese firms to tailor services to local African markets. “It has been the company in China’s e-commerce market.