Even ignoring the endless chorus of complaints from long-time Wendy’s customers, things are not going well for the burger chain: Wendy’s U.S. same-store sales have dropped by 7%, with traffic down by 12.5% and 245 closures so far in 2026. McDonald’s just reported its slowest U.S. sales growth in over a year, as the mega chain struggles with customer perception relating to a perceived lack of value for money. Jack In the Box just reported a same-store sales decrease of 3.8% in the second quarter, with franchise same-store sales down by 3.9% and company-owned same-store sales down by 2.8%.