“As the only drinking yoghurt on the market, YOP offers a true point of difference with a unique taste and texture,” said Grant Yates, sales director, Yoplait UK. “YOP is perfectly suited to the impulse environment and the addition of a price-marked pack will further drive consumer trust and attract value-conscious shoppers. Almost 7 million bottles of YOP were sold in 2025, and earlier this year the brand underwent a modern refresh aiming to make it pop on-shelf and appeal to its target audience of teenagers and young adults.