Sharing news of his plans for Second Best in May, Watt said he would allocate up to 19.3% of the beer business to former shareholders in BrewDog. After Watt’s launch of the bid, Tilray’s CEO Irwin Simon told multiple UK news outlets, including City AM, that the beer business was “not for sale”. After announcing the bid for BrewDog, Watt faced complaints made to the UK’s data regulatory body amid claims he contacted the brewer’s former shareholders in connection with his bid to buy back the business.