"Under Jennifer's leadership, Apple Pay has changed the way hundreds of millions of our users pay," Cue said. Apple Pay, a payment service that lets people make purchases in person and online, has become one of the company's most lucrative offerings. Prior to helping launch Apple Pay, Bailey was the vice president in charge of the company's online store. Read the memo from Apple's Cue:After more than 25 years at Apple, Jennifer Bailey has decided to retire in October. Under Jennifer's leadership, Apple Pay has changed the way hundreds of millions of our users pay, with a simpler, more secure, and private experience.