AboutThe I Never Told You This Before Trend, also known as the I've Never Told You This Before Trend or I Never Told You This Before But I Love It When You X, is a social media trend in which two people take turns telling the other person something they "love" about them but have never told them, followed by the person then making that change to themselves before it's their turn. OriginThe exact first post to spawn the trend is unknown, but the earliest examples of the I Never Told You This Before Trend began appearing on YouTube sometime in late July 2026 from Brazilian users. The upload, titled "I DID THE TREND WITH MY SON; I NEVER TOLD YOU," garnered just over 810 views and 10 likes in two weeks. SpreadIn subsequent days and weeks, the I Never Told You This Before Trend continued growing online as it spread from Brazilian social media users to American users and other countries in late July and August 2026. On August 11th, 2026, TikToker zhcyt posted another example as the trend continued spreading online in mid-August 2026, garnering over 214,200 likes and 2,470 comments in a day.