Kid Rock is continuing his move toward faith-inspired music with an upcoming album centered on his Christian beliefs. Kid Rock was born and raised in Romeo, Michigan, not Hastings. Those individual listings show that ticket holders were trying to resell passes, but they do not establish broader rejection of Kid Rock, the festival, or his faith-inspired album. Kid Rock said the songs draw from rock and roll, country, and hip-hop while focusing explicitly on Jesus and his faith. Kid Rock released the official music video on May 13 and said the song and video had deep personal meaning.