Wednesday, Aug 12th, 2026 (4:16 pm) - Score 120Bolton-based electrical appliances’ retailer AO.com has today become the latest UK company to try their hand at launching their own 4G and 5G virtual mobile network operator (mvno) with AO Mobile, which reflects a new partnership with Vodafone. The 30-day rolling plan is priced at £12 a month for AO members and £18 a month for non-members. For AO, this feels like the right approach because a mobile phone is so central and critical to everyday life. AO Mobile simplifies everything with just one tariff. It is typical AO value.