Most posture correctors fail for a reason that has nothing to do with motivation or wear time. They fail because the straps are cut for a single, generic torso length. A person with a 40-inch chest who is 5'3" has a drastically different torso length than someone with the same chest measurement at 6'1". Fit Geno operates direct-to-consumer through fitgeno.com, which allows it to invest in a patented design while keeping the final price below $50. Fit Geno recommends starting with short sessions and building up to about 2 hours of daily wear.