GTA 6, meanwhile, is available to pre-order for $79.99 (£69.99) for the Standard Edition and $99.99 (£89.99) for the Ultimate Edition. Neither Rockstar nor Take-Two has announced a post-launch discount schedule for GTA 6. Zelnick has since described GTA 6 as offering significant value at its launch price, arguing that the $79.99 (£69.99) Standard Edition reflects the scale of the experience. The $79.99 price also places GTA 6 above the $69.99 launch price that has become common for major current-generation releases. GTA 6's pricing strategy, including the GTA+ digital pre-order perk, also gives Take-Two another opportunity to connect buyers with the company's recurring-revenue ecosystem.