Spotify said users may still see AI Persona artists in their own personal recommendations if they already follow artists in the category on the platform. “That’s why, starting mid-September, you’ll begin to see an AI Persona badge on some artist profiles. “The badge signals to listeners that an artist’s identity may be AI-generated and does not represent a real person. We’ll continue to adapt as the landscape changes and as we learn from artists, listeners, and industry partners.” Dance music producer Nia Archives told press that she believes AI music “won’t last” while speaking at the launch of the Mercury Prize in July.