BIGI and Fearless Energy Drink, brands of Rite Foods Limited, are supporting Nigeria’s emerging generation of creative talents through Soundcity On Tour 2026, a nationwide tour covering 20 tertiary institutions. The initiative reflects Rite Foods’ commitment to supporting young Nigerians by creating opportunities where creativity, talent and self-expression can thrive. The commitment builds on BIGI’s longstanding support for Nigerian music through its sponsorship of Nigerian Idol, where aspiring artistes have received opportunities to showcase their talents and pursue professional careers. Speaking on the initiative, Toyin Nnodi, Head of Marketing, Rite Foods Limited, said: “Young Nigerians are shaping the future of culture every day. The next stop on the tour is the University of Port Harcourt, where BIGI and Fearless will continue their engagement with young Nigerians.