Gen Z Is Going Back to the Movies — and Leaving Their Phones Alone While They’re There

For years, the story about Gen Z has been the same: they’re glued to their phones, chronically online and increasingly disconnected. Speaking with The Hollywood Reporter after the company’s latest earnings report, Jacob said Gen Z is fueling the industry’s comeback. “The big change is Gen Z are coming back to the movies in a big way,” Jacob said. Jacob also said Gen Z audiences aren’t just seeing movies once. Gen Z isn’t giving up screens yet; they’re just choosing the one that’s 40 feet tall.