The American Film Market will have an expanded footprint for its upcoming edition with a new space, AFM House, dedicated to programming for its second annual Innovation Hub. It adds 15,000 square feet of indoor and outdoor space to the campus, said the event’s producer Independent Film & Television Alliance. The Innovation Hub, launched in 2025 in collaboration with Cannes Next, the Marché du Film‘s Innovation Program, will feature AI startups, tech companies and forward-looking programming, IFTA said. AFM House will also host the Cinemas Club, co-created by Marché du Film and Cine Group, with an exhibition and speaker series focused on the future of theatrical cinema. Watch on Deadline“Filmmaking has always been rooted in collaboration and innovation, and that spirit is more important today than ever.