JL Drinks Ltd, which traded under the name of Virtus Brands, traded from Multipark Pensnett in Kingswinford (formerly known as The Pensnett Trading Estate). JL Drinks (Virtus Brands) manufactured and distributed a range of spirits and wine brands including popular vodka brand Jatt Life. It was originally part of JL Drinks but went it alone as a separate entity. Baz Kooner, owner and founder of Jatt Life, said: "JL Drinks and Virtus Brands played an important part of the Jatt Life story by enabling us to access new markets and grow our network. Jatt Life sells handcrafted vodka, made with the "high quality ingredients", opperating in overseas export markets including Australia, Canada and the USA.