Korean beauty, or K-beauty, has become a major part of the global K-pop conversation, with idols regularly putting their favorite skincare, makeup and hair care products in the spotlight. Girls’ Generation members-turned-solo star Tiffany Young is an ambassador for the now cult favorite Korean skincare brand. Amazon vIRAL k-bEAUTY COSRX Snail Mucin Repairing Essence $18.50 $25.00 26% off Buy Now On Amazon It’s a classic for a reason. K-pop’s influence goes far beyond the music charts, with Korean beauty becoming one of the genre’s biggest global exports. From viral skincare to idol-loved makeup, K-pop stars are helping introduce fans to K-beauty brands and products around the world.