Alberta launched its online gambling market on July 16, 2026, which opened the door for all regulated and licensed casinos to offer their products legally to local residents. She said that young man faced some negative side-effects of sports betting ads and Ontario’s mental health helpline faced a huge increase in calls related to sports betting problems. Nally reminded of the advertising rules in Alberta, prohibiting operators to use professional athletes to encourage people to place bets, as these celebrities can only promote responsible gambling.