When Alberta launched its new regulated online casino market, they wanted physical casinos and First Nations gaming entities to join the other leaders in the online gambling industry, and the first one is PURE Casino Entertainment. Another First Nations casino in the Edmonton area – River Cree Resort & Casino, also registered for online platform, and the minister for Alberta iGaming, Dale Nally, said in May that the province encourages land-based operators and Alberta First Nations to make that step towards the iGaming market. PURE’s biggest advantage when entering the online market is that they have physical operations in Alberta and the fan base is eager to join the online platform, as Bellhouse revealed many fans have shared with him.