Marvel Studios has to pay a hefty fine over a San Diego Comic-Con promotional stunt this year. Marvel wrapped the Gaslamp Quarter’s landmark arch in an Avengers: Doomsday installation to promote the film. This prompted the city of San Diego to fine Marvel Studios and its advertising partner Elevue Outdoor a hefty $160,000. According to the report, San Diego code enforcement officials warned the advertising agency not to proceed with its promotional plans, citing safety concerns. Image Credit: Marvel StudiosWhy Marvel is betting so much on Avengers: DoomsdayDespite facing a hefty fine, Marvel Studios appears to be unfazed.