Customer Service Excellence Programme. — Exceeding All Service Expectations — is designed to strengthen the skills of those who directly influence the visitor experience. Pin to wear proudly — a visible symbol of their commitment to Exceeding All Service Expectations and delivering world-class service. Customer Service Excellence Programme — Exceeding All Service Expectations. About the Antigua & Barbuda Hotels and Tourism AssociationThe Antigua & Barbuda Hotels and Tourism Association (ABHTA) collectively represents the hospitality industry by educating, advocating and promoting to increase visitation and the economic benefits for Antigua and Barbuda.