However, according to Take-Two (Rockstar parent company) CEO Strauss Zelnick, they have no plans to reduce the price anytime soon. This hints that the game will remain at its $80 launch price throughout 2026 and well into 2027. Now, during a recent discussion with CNBC, Take Two CEO Strauss Zelnick has explained that they generally avoid discounting the game shortly after the launch. According to Take-Two CEO Strauss Zelnick, GTA VI is not expected to receive official discounts anytime soon and will likely remain at its launch price through much of 2027. The Standard Edition of GTA 6 is priced at $80, while the Ultimate Edition costs $100.