Play4Good is a new lottery-style game focused on experience-based prizes that support county businesses and good causes - charities or community organisations. Rather than taking a percentage of ticket sales, a flat fee posted will go to the good cause highlighted alongside the prize. He spent holidays in North Berwick throughout his childhood and remembers scampering through the streets onto the beaches. Tickets start from £2, with the price varying according to the prize, number of entries and amount being raised for the good cause. In time, he would also like to see people suggest prizes and good causes to support.