Independent Audio Sales has launched as a national sales house representing over 60 independent and local radio stations across the UK. IAS brings these stations together, offering media buyers a single point of contact for agency planning, buying and invoicing. Alongside its launch, IAS has introduced the RAMS Planner, a platform built for agencies that provides live listening data and supports campaign planning and buying. Through the RAMS Planner, agencies can plan campaigns across the full IAS network, target specific local audiences, or focus on the wider independent sector. The platform allows users to cost and build multi-station campaigns without the manual administration usually required for local radio buying.