The American Film Market is expanding its scope with the launch of a new Los Angeles venue called The AFM House that will be site of its Innovation Hub. The AFM House’s current centerpiece is the Innovation Hub, presented in collaboration with Cannes Next, the Marché du Film’s innovation program, launched in 2025. Introduced at the Cannes 2026 Marché du Film. The AFM House will be open Nov. 11-14. AFM is creating an ambitious new platform with The AFM House, and we look forward to connecting companies and ideas, and creating new opportunities for the global film industry throughout the year,” Esmiol continued.