The Mama Shrooms brand stands out in an oversaturated market teeming with new celebrity-backed concepts and glossy promises. There’s a mushroom for everything, and entrepreneurs and whole food enthusiasts like Gemma Ogston want to share this knowledge with the world. Recipes for good health"I moved from working in mental health and really seeing the connection between food and mood," she continues. It’s crazy that Ellie Goulding has a mushroom brand now. But I focus on what I know, and that’s mushrooms, transparency, and quality.