Westfield Rise, the in-house media agency of Unibail-Rodamco-Westfield (URW), has launched the second phase of its integrated “Toy Story 5”-inspired experiential activity, extending across both Westfield London and Westfield Stratford City during the peak summer holiday period. Westfield Rise, the in-house media agency of Unibail-Rodamco-Westfield (URW), has launched the second phase of its integrated “Toy Story 5”-inspired experientialactivity, extending across both Westfield London and Westfield Stratford City during the peak summer holiday period. The latest phase introduces Bonnie’s Playtime, an immersive family experience running at Westfield London until 9 August and Westfield Stratford City until 31 August. The expanded programme builds on an initial “Toy Story” activation launched at Westfield London in June, which transformed the destination with a series of Gen Z ‘fan’ focused experiences. Through its collaboration with Disney, Westfield Rise has demonstrated how integrated retail media solutions can transform major entertainment launches into impactful, multi-channel consumer experiences.