The report also warns that incomplete product information may end up removing products from AI-generated recommendations altogether. When product specifications are missing, buried in PDFs or presented as unstructured text, AI systems struggle to interpret them. The same structured product information that earns AI citations today will underpin tomorrow’s agentic commerce systems, where AI agents autonomously compare, select and purchase products on consumers’ behalf. Rich, structured and governed product information enables AI systems to accurately interpret products, understand customer intent and confidently recommend the right items for specific use cases. In that environment, product information becomes the foundation on which AI makes commercial decisions.