Against this wider shift toward transparency, accountability and proof, Convertr announced Convertr Govern, a tool that helps organisations ensure leads and contact records meet their compliance requirements before they enter CRMs and other systems of record. As contact data now enters businesses through more suppliers, channels, platforms and AI workflows, the risk of not having governance in place is magnified. More On How Convertr Govern WorksOnce customers set the rules for a campaign, Convertr applies those customer-defined rules to determine what is accepted, rejected or enriched and where data is routed. As a new module within the existing Convertr platform, Convertr Govern builds on existing capabilities for applying customer-defined rules to lead and contact data at the campaign level. "Convertr Govern allows customers to set their rules once, apply them wherever contact data enters, control exceptions and preserve the evidence behind every decision before the data is used."