PepsiCo has announced the launch of its ready-to-eat chilled soup, Alvalle gazpacho, at select Whole Foods Market locations across the US. Pol Codina, senior vice president and general manager of food ventures at PepsiCo, said, “Alvalle meets a very real consumer need – people want food made from recognisable ingredients that fits into their everyday lives. Alvalle GazpachoThe chilled soup is made with sun-ripened tomatoes, cucumber, peppers and extra-virgin olive oil. “Consumers are looking for simple, delicious options that fit seamlessly into their everyday lives, and Alvalle helps us meet them where they are today.” Last year, the food and beverage giant entered the hot soup category with a new range of ready-to-heat vegetable soups under its Alvalle brand.