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White Sox Planned 2,500 Pope Hats—Then Demand Forced a Massive Pivot
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Heavy Sports
The Chicago White Sox thought Pope Night might require 2,500 promotional hats.
Supporters filled Rate Field wearing black-and-gold hats shaped like a papal miter, while White Sox players used them for home-run celebrations.
Demand Forced a 16-Fold ExpansionThe club initially packaged the Pope Hat with approximately 2,500 special tickets for Tuesday’s game against Cincinnati.
White Sox Charities made a donation to the Midwest Augustinian Province, Pope Leo’s former religious order, and the generic design avoided using his likeness.
They forced the White Sox to rebuild an entire promotion around it.