Morton created a tool to help him streamline communications between himself and his agents, but he said none of them used it. “If everyone has that same need, it’s probably already been built and better than you can build it,” he said. While all of this may seem daunting, Morton said he doesn’t believe you need to be a certain-sized company to start building your own AI tools. You don’t need to solve it all at once, but you will continue to grow it and build from there. There is no better time to start than now, just get in there and start asking questions and when you don’t know what to ask, ask AI what you should be asking.”