The Bombay High Court has ordered social media platforms and news agencies to remove all defamatory posts and malicious content published against Malabar Gold & Diamonds in connection with its new showroom opening in the UK. A malicious campaign was unleashed on social media platforms against Malabar Gold & Diamonds, which utilized the service of a local social media influencer to promote its brands in London. The brand has moved the Bombay HC against this campaign and secured an interim order directing some media groups and social media organizations to withdraw and remove such defamatory news and reports from their platforms and websites. Malabar Gold & Diamonds had hired the service of a company to coordinate its promotional activities when it opened a new showroom in Birmingham in the UK. This local company was solely responsible for selecting the social media influencers for the brand promotion.