1 globally in hotel brand strength. The Brand Strength Index (BSI) score reflects a brand’s overall strength, encompassing investment performance, customer and partner consideration, and its ability to generate business value. The AAA+ rating is the highest level in Brand Finance’s brand strength rating system. Vinpearl’s position in brand strength has been driven by accelerated growth across all areas of its operations. The collective efforts of the entire ecosystem in 2026 have driven Vinpearl’s remarkable rise in rankings, from being the leading hotel brand in Southeast Asia to becoming the strongest hotel brand globally .