A Melbourne real estate agent is facing backlash after a cheeky social media stunt designed to drum up business has raised concerns with consumer advocates. The agent launched a public manhunt for “Jessica Thompson”, accusing her of stealing from an open home inspection. WATCH THE VIDEO ABOVE: Real estate agent’s fake theft prank goes viralKnow the news with the 7NEWS app: Download today Arrow“Jessica Thompson, you stole from our open home. The real estate agent accused Jessica Thompson of being a thief. It’s part of a cheeky new marketing trend sweeping social media, with real estate agents and small business owners jumping on board, pretending people have stolen from their premises.