The second edition of the Middle East and North Africa (MENA) Music LIVE House initiative has launched, bringing together digital entertainment, live performances, and community engagement across the region. Organised by TikTok LIVE, the flagship initiative commenced with a regional in-app competition running from 24 to 31 July, culminating in a two-week immersive experience on Egypt’s North Coast from 1 to 15 August. A dedicated TikTok LIVE stage hosted at Hacienda White features live performances by high-profile artists, including Disco Misr, Mohammad Ramadan, Zap Tharwat, Jannat Mahid, Mohamad Adawieh, and Naïka. As part of the initiative, a dedicated “TikTok Music LIVE House” community playlist has been launched exclusively on Spotify. Music LIVE House brings that experience to life by giving emerging musicians the chance to perform, share their music, and inspire audiences from across MENA.