The PGA Tour has landed a new title sponsor for one of its oldest events. In a nod to its original name, GO by Raymond James will be contested at Sedgefield Country Club from Aug. 2-8, 2027, as a full-field event. "GO by Raymond James represents an important investment in the future of our firm and the PGA Tour and reflects our confidence in the new leadership and vision of the Tour along with the strength of the leaders of the Piedmont Triad Charitable Foundation," said Raymond James CEO Paul Shoukry. "This partnership gives us a powerful platform to introduce more people to the breadth of our capabilities and the relationship-driven, values-based approach that has long distinguished Raymond James. This article originally appeared on Golfweek: Raymond James to sponsor historic PGA Tour event