LONDON, Oct. 5 (Korea Bizwire) — The University of Cambridge is introducing a new master’s program dedicated to East Asian popular culture — with a strong focus on Korean culture — reflecting the growing academic recognition of K-culture’s global influence. The Faculty of Asian and Middle Eastern Studies announced on Sunday that it will begin offering a one-year MPhil course titled “East Asian Popular Cultures Across Time” in the 2026 academic year. Students will study East Asian cultural traditions before delving into the rise of K-pop, film, and television as worldwide phenomena. “The rise of Korean popular culture was the key reason this program was established,” said Professor Kim Nuri, a Korean studies scholar at Cambridge. “We want this course to strengthen Korean studies,” Kim said.