Image Credit: HariboHaribo has launched My Citytrip, a new travel retail-exclusive confectionery line celebrating some of Europe’s best-known landmarks, as the centrepiece of the largest global activation in the brand’s travel retail history. Image Credit: HariboElisa Fontana, Director of Marketing at Haribo, said: “MY CITYTRIP was specifically developed as an innovative and exclusive product to target the travel retail audience in Haribo’s key ‘home’ territory of Europe. Fontana added that the scale of the campaign reflects the importance Haribo is placing on the new travel retail-exclusive line. According to Haribo, early sales have been encouraging, with My Citytrip already becoming one of the top five Haribo SKUs for some retail partners. READ MORE: Haribo expands Travel Parade with gifting-exclusive packREAD MORE: Haribo launches Dubai Duty Free exclusive Friends & Party pack editionREAD MORE: Haribo bringing new flavours, strategies, and category growth to Cannes