Schmidt Law works to prevent that upstream, building clear usage, ownership, and payment terms into brand deal contracts from the start, and enforcing them when a brand oversteps. "Content creators aren't just building audiences; they're building businesses," said Madeline Schmidt , founder of Schmidt Law. Brand partnership and sponsorship agreements, including brand deal contract review? What should be in an influencer brand deal contract? Madeline Schmidt and her team at Schmidt Law review these contracts for reality TV and media personalities.