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Fabletics to Add 45 Stores in U.S. and Overseas in the Next Year
['Jean E. Palmieri']
WWD
The El Segundo, Calif.-based company will significantly expand its retail footprint over the next year, adding 45 stores around the world.
Fabletics, which touts itself as the world’s largest digitally native activewear brand, operates 137 stores globally — 126 in the U.S. and 11 overseas.
In the States, “where we have an infrastructure and market expertise,” she added, Fabletics operates its own stores.
Most Fabletics stores are located in malls.
This expansion will allow us to reach more customers, grow the Fabletics brand and create long-term value.”