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EXCLUSIVE: Alex and Ani Celebrate 40 Years of American Girl Dolls With New Jewelry Collaboration
['Julia Teti']
WWD
Alex and Ani is commemorating American Girl’s milestone 40th anniversary with a jewelry collection inspired by the dolls that’ve become cultural touchstones.
Alex and Ani x American Girl Courtesy of Alex and Ani“American Girl has become a generational icon because its stories continue to resonate well beyond childhood,” Prita Kumar, chief executive officer of Alex and Ani, said in an exclusive statement to WWD.
You May Also LikeAlex and Ani x American Girl Courtesy of Alex and AniAlex and Ani’s American Girl collection takes inspiration from the Mattel brand’s signature historical characters — Samantha Parkington, Molly McIntire, Addy Walker and Kristen Larson.
Alex and Ani x American Girl Courtesy of Alex and AniThe milestone occasion for the Mattel property has introduced other brand collaborations.
Alex and Ani x American Girl Courtesy of Alex and AniAlex and Ani’s recent collaborations continue the nostalgia craze for Millennial and Gen Z audiences.