Thompson and Wicks will host a new three-part series for ITV2Sam Thompson and Pete Wicks will explore the extremes of male self-improvement for a new ITV2 documentary series. The pair will front Sam & Pete: Dying To Look Good where they will explore modern trends and treatments in the men’s health and beauty industry. The series will delve into the practice of looksmaxxing; an online phenomenon focused on maximising one’s physical attractiveness to women. Thompson and Wicks became friends after they both appeared on the E4 reality series Celebs Go Dating in 2019. Sam & Pete: Dying to Look Good will air on ITV2 and ITVX in 2027.