Read our Privacy noticeOne pizza brand believes there’s life beyond the circle. The new shape is part of a flurry of big changes that Domino’s has introduced over the past year. open image in gallery The 66-year-old pizza chain announced a first-ever for its company on Tuesday when it revealed the forthcoming launch of rectangle pizzas ( Domino's )Domino’s new pizza shape is the latest innovation the world’s largest pizza chain has rolled out over the past year. To incentivize customers, Domino’s is offering a $5-off coupon for anyone who orders pizza through the app or website through August 30. Domino’s competitors Pizza Hut and Papa John’s saw negative sales growth in the second quarter of 2026.