The Cowboys once again topped Sportico's list of the most valuable NFL franchises, coming in at an astounding $15.5 billion. While the team should be happy with that placement, every other NFL team can celebrate as well, as the average team value jumped 31 percent since 2025, per Sportico. The average team value rose 31% to $9.34 billion, based on conversations with more than 40 people involved in the league, including team owners, executives, investors, consultants and bankers. 32 on Sportico's list, are more valuable than all but six other professional sports teams. AdvertisementAdvertisement AdvertisementThe Los Angeles Rams rank second on Sportico's list, and are valued at $12.7 billion.