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‘Everyone’ at Apple is already calling the folding iPhone ‘Ultra’
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The point, however, is that none of this is yet official: when the device eventually launches, it could be called iPhone Fold, or iPhone Ultra, or something else entirely.
And earlier this week, the analyst Max Weinbach did just that, arguing that iPhone Ultra “makes no sense” and saying he doesn’t believe Apple will use that branding.
It’s lesser than but unique compared to the Pro; that is not an Apple Ultra product.”
That could be the case with iPhone Ultra.
The original iPhone had both: M68 and “Purple.”