Swiss sportswear brand On Holding has reported that strong sales growth in China has strengthened its confidence in the potential of larger-format retail stores. During the same period, On opened its first store in Macau, which is already matching the impressive pace of their successful locations in Hong Kong. “With the broadest product range in the region, the store achieved above-average conversion rates, reaffirming our belief in the potential of larger-format stores throughout the region,” Sluis stated. The growth was primarily driven by the impressive performance of the direct-to-consumer (DTC) channel, which saw a 26 percent sales increase. This area once again contributed over 20 percent of the company’s total net sales, propelled by strong momentum in China, Japan, and South Korea.