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Why Publishers Need Live Events Strategies to Thrive
['A.J. Katz', 'A.J. Katz Is Media Editor At Thewrap Covering The Business Of Television', 'Print', 'Digital', 'Social Media. He Previously Spent Eight Years At Adweek', 'Leading Coverage Of The Television News Industry. He Later Served As Editor-In-Chief Of Latenighter Before Joining Ms Now In Audience Strategy', 'Program Research.', '.Wp-Block-Post-Author Box-Sizing Border-Box Display Flex Flex-Wrap Wrap .Wp-Block-Post-Author__Byline Font-Size Margin-Bottom Margin-Top Width', '.Wp-Block-Post-Author__Avatar Margin-Right .Wp-Block-Post-Author__Bio Font-Size Margin-Bottom .Wp-Block-Post-Author__Content Flex-Basis Flex-Grow .Wp-Block-Post-Author__Name Margin', '.Wp-Block-The-Wrap-Author-Bios__Entry Align-Items Center Display Flex Flex-Wrap Wrap Gap .Wp-Block-The-Wrap-Author-Bios__Entry .Wp-Block-The-Wrap-Author-Bios__Entry Margin-Top .Wp-Block-The-Wrap-Author-Bios__Entry-Excerpt Flex-Basis']
TheWrap
Axios Live revenue is up more than 30% so far in 2026, the company told TheWrap.
“Brands are absolutely allocating more of their marketing budgets to live events,” Chris Weil, founder and co-CEO of Horizon Sports & Experiences, told TheWrap.
MS Now’s live events strategy has ballooned in recent years.
Macsai said building a meaningful events business requires more than simply adding events to an existing media operation.
Across all four, live events offer another way to make money — and trust — from audiences they’ve already built.