The USA Today Company. owns more than 200 local newspapers in the United States, along with flagship national daily USA Today, so its audience reach is massive. As DeeperDive usage grows beyond just USA Today, we see a significant opportunity to replicate this engagement across the entire network. It could be a really big deal for USA Today, reckons Reed:We have really a tremendous amount of data on consumers on our platform today. Coverage across the USA TODAY NETWORK generated 97 million page views with search driving nearly 65% of that traffic.